Hanna Kim 
Berkshire General Store




Logo & Branding Redesign
ProblemThe logo and brand identity required a contemporary update, prompting a refresh that incorporates a new color scheme and rebranding. This transformation aligns with the enduring mission of Berkshire General Store, renowned for its diverse product selection, now conveniently accessible for online shopping—an initiative aimed at engaging a broader, younger customer demographic.


Solution Preserving the original logo's border for continuity.
Incorporating a sans-serif font adds a modern touch, while the use of scripture imparts a subtle elegance.
The color scheme draws inspiration from the sunny lakeside setting of the original upstate store, capturing the hues synonymous with its daily surroundings.









Product Development Lifecycle
Brainstorm Define  Design Test Launch Iterate

Steering the product development lifecycle, branding, web design, and marketing I was able to transform an idea into reality. Crafting a compelling brand identity, the website seamlessly blended aesthetics and functionality. Strategic marketing propelled widespread recognition. The journey was about creating an experience, etching a brand into the audience's consciousness, and turning a vision into triumph."



Left represents: Target customersRight represents: Current customers


Website Redesign







Marketing Collateral
Postcards Flyers Coupons Print Ads  Packaging

Strategically devised and created engaging designs for advertising, aimed at capturing audience attention, conveying cohesive brand messages, and driving high levels of engagement to strengthen brand-consumer connections and achieve marketing objectives.




©HSJK Thank you, come again