Essential Apparel 


Project Overview

Re-branding Social Media Ads Emails Web Design

Implemented a strategic marketing design initiative, crafting compelling and engaging assets to drive higher traffic to our platforms. Leveraging this increased engagement, our primary objective is to funnel new consumers toward our website, ultimately generating substantial sales growth.
My Contributions

Creative Direction  |  Tone of Voice  |  Project Manager  |  Photography Direction |  User Research  | Case Study  | Design











Holiday Campaign - Homepage Update
Project Overview
Employed a fusion of captivating visual elements and a festive color palette, resulting in a heightened user experience that significantly amplified engagement and click-through rates during the holiday season.
The advertising featured dynamic visuals, persuasive call-to-actions, and a seamless user journey, resulting in increased attention and a remarkable surge in click-through rates for the brand.


My Contributions
Creative Direction  |  Project Manager  |  Campaign Photography  |  Design




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