Hanna Kim 
Amorepacific

AR 2023 Website Relaunch
Project OverviewEnhanced and optimized a consumer-centric website with user-friendly navigation and compelling visuals to elevate engagement among the younger demographic. 

ResultThe strategic redesign resulted in a substantial 120% increase in click-through rates and sales.


My ContributionsCreative Direction  |  Tone of Voice  |  Project Manager | Campaign Photography  |  Case Study  |  Design








Case study




Social Media Strategy & Management
Project Overview Implemented a strategic social media optimization initiative, crafting compelling and engaging assets to drive higher traffic to our platforms. Leveraging this increased engagement, our primary objective is funneling consumers to our website, ultimately generating over 30% monthly growth.


Strategies ImplementedUnderstanding the audience 
Optimized profile
Curated feed
Visual consistent grid
Scheduled content
Utilized brand-related hashtags
Use Instagram stories




Email Marketing Strategy & Design Development

Project OverviewThrough diligent research, we honed our approach, focusing on quality content, mobile optimization, A/B testing, timing, and analytics. By tailoring designs, from color schemes to product features, we captivated customers while staying true to our brand.
The blend of creativity and strategy that truly drives success.

ResultElevated engagement, bustling foot traffic, and an average 40% surge in sales across our stores.





Product Information Visualization





Video Editing & Direction





AR 2023 Eco Beauty Bag/Beauty Box
ObstacleDue to the plastic bag ban in 2022, a new alternative solution was needed to enable customers to carry their purchases conveniently.


SolutionTo encourage sustainability and incentivize repeat purchases, we introduced Beauty Bags and Beauty Boxes. Customers who met the minimum purchase amount received a complimentary Beauty Bag. Upon returning the Bag with their next purchase, they enjoyed a 10% discount. Meanwhile, Beauty Boxes were offered as premium gift packaging for select product sets. The designs changed annually and for special occasions to maintain customer excitement.




AR Photoshoot Deck
Project OverviewOrchestrated a pivotal role in steering the entire creative process, from inception and conceptualization to the meticulous curation of the final image selection, tailored for optimum brand impact across various marketing and social media channels. Leading a cross-functional team to ensure our visual narrative adhered to our strategic design guidelines.


My ContributionsCreative Direction  |  Mood Board  |  Project Manager | Photo Retouching




Visual Merchandising & Display

 Utilizing valuable consumer feedback and data, strategically crafted product layouts and image displays that captivate customers, fostering a strong desire to engage and purchase the showcased products.
 



Mockup & Planning StagesFinal Stage - Ready for customers

©HSJK Thank you, come again